Collaborating closely with Kärcher, a distinguished professional cleaning machine provider,

our recent project aimed to elevate end-user engagement by encouraging the adoption of a

Following the systematic Business Process Engineering approach, our project spanned

multiple meticulous stages, including the utilization of the Value Proposition Canvas, Context

and Competitor Analysis, Comparative Analysis, Business Model Canvas, Business

Ecosystem evaluation, TO BE Process Mapping, and Economic Feasibility assessment.

The Value Proposition Canvas aptly identified and addressed the unique needs of two

customer segments: cleaners and managers. A comprehensive competitor analysis was

conducted to gauge market dynamics and juxtapose our innovation against alternatives.

Leading industry competitors Nilfisk and Tennant were closely examined to validate the

distinctiveness of our solution.

A Comparative Analysis offered a visual validation of our solution's superiority over existing

savings, and outcomes evaluated through metrics such as Net Present Value (NPV) and

Payback Time (PBT). Multiple potential scenarios were factored in, underpinning the

comprehensive benefits of our solution.

and customer-centric design. Through this collaboration with Kärcher, we not only uncovered

new avenues for customer engagement but also underscored the transformative impact of

data-driven solutions in propelling business growth.

A heterogeneous, well-rounded team composed of five members of four different nationalities,

with master’s degrees that include seven different European universities and an American

Kärcher, a leading provider of cleaning equipment, offers a wide range of professional

products typically targeted at Business Service Cleaners (BSCs). Their approach towards this

customer segment is focused on delivering high-quality products with limited or no interaction

These new features contribute to a renovated Kärcher app ecosystem, that we picture as

with the company's environmental objectives, as it enables proper employee training and

The business idea aims at understanding if Kärcher's new permanent channel created by the

developed idea with alternatives. To do this, the two most prominent Kärcher’s competitors

support. Like Kärcher, Tennant provides predictive maintenance and data analytics, making it

a strong contender in the market. However, it lacks gamification tools, a direct selling line, and

interactive training, which are offered by Kärcher. Despite these differences, Tennant's

strengths in IoT connectivity, predictive maintenance, and remote support position it as a

competitive choice for customers seeking advanced cleaning solutions with a focus on data-

driven insights and efficient maintenance practices.

employed.

approved by the company that was satisfied with the analysis conducted.

Modellling Notation (BPMN) was used. This mapping greatly helps mapping out what are the

changes that the application is going to affect.

Significant effort was allocated to skillfully present the project to the jury. The chosen strategy

involved employing the "Nestorian order," encompassing an initial attention-grabbing hook and

a concluding catchphrase designed to leave a lasting impression on the audience. This

approach was selected due to time constraints and the presence of a non-captive audience,

are: Smart Training for Cleaners, Audio Entertainment for

developed as a prototype on Figma. These features were

efficiency, and overall user

experience. To access the

gamified training, the cleaner

must have a user account.

This is a strategic

a higher user engagement.

This paves the way for the

collection of user specific data

This challenge is mainly designed to teach

cleaners and make them familiar with the

driving skills required, leading to potential

inefficiencies and incomplete cleaning.

Moreover, cleaning efficiency often involves completing tasks within a specific timeframe.

Users might need practice to achieve optimal cleaning speed while maintaining quality.

an engaging and informative element through interactive quizzes.

These quizzes are designed as an indicator of the technical

The prototype incorporates a leaderboard and points system to provide

an element of healthy competition and skill enhancement into the

learning process.

As individuals witness their progress and compare it with their peers,

continuous learning and advancement is fostered.

outcomes measured through Net Present Value (NPV) and Payback Time (PBT). These

engineers and infrastructure.

Evaluating revenue streams is challenging, especially attributing value to data for product

enhancement and future autonomous driving capabilities. Despite not being in financial

Using previous cost and benefit evaluations, two capital

budgeting methods, NPV and Payback Time (PBT), were

applied to the investment. Economic analysis covered

Thanks to the project the group was able to understand in a real world scenario, how the

combination of data, with distributed hardware, or Internet of Things (IoT) is able to generate

whole different ways to create value, and so also revenue.

From an application point of view, the project was able to correctly identified the user groups,

interesting insights on effective teamwork, delegation, communication, and team-building. A

particular conflict was solved in the group thanks to collective decision making and shared

Thanks to the collaboration with Kärcher, the whole group gained a deeper knowledge of the

The group had different background knowledge on the technical part and on the business side.

Karcher Website:

Figma:

Figma Demo - For access to the whole prototype please go to:

https://www.figma.com/proto/o7QXVDDVAi93HJbnYnryWF/Untitled?type=design&node-

id=2- 53&t=BvexjUoDdquApzys-1&scaling=min-zoom&page-id=0%3A1&starting-point-node-